by In the never-ending parade of food fads (rest in peace, kale smoothies), the Crumbl Cookie craze has become the newest sensation in our quest for Instagrammable desserts. But somewhere between your third week of oversized cookies and the Crumbl line outside your local shop starting to resemble a new iPhone release, maybe it’s time to ask: has this cookie craze crumbled under its weight?
When Did Cookies Get So Complicated?
Remember when cookies were simple? You had your chocolate chip, oatmeal raisin (for the bold among us), and maybe a peanut butter cookie for variety. You baked them at home or grabbed a pack of Oreos if you were lazy. But no, simplicity wasn’t enough for us. At some point, we collectively decided that cookies needed to be “gourmet.”
Enter Crumbl. A store where cookies are the size of your face and come in flavors that sound like someone shook Pinterest a little too hard. Would you like a “Fruity Pebbles Explosion” or a “Birthday Cake Stuffed with Dreams” cookie? Sure, why not? We’ve already left reason behind.
The Weekly Flavor Drop: Cookies or Collector’s Items?
Crumbl’s big selling point is its rotating weekly flavors. A new set of flavors is unveiled each Monday, causing social media to light up with excitement usually reserved for sneaker drops or rare Pokémon cards. The hysteria is palpable—people set alarms, create countdowns, and lose their minds if they miss “Key Lime Pie Week.”
But let’s get real for a second: at the end of the day, it’s still just a cookie. Sure, it’s 1,200 calories, slathered in icing, and designed to make you question your life choices, but we’re not exactly breaking culinary ground here. We’re just… eating a cookie.
Imagine treating McDonald’s fries like a rare delicacy. They’re good, and you’ll want another. But do they need a four-minute unboxing video?
The Crumbl Cookie Aesthetic: Pink Boxes and Social Validation
Ah yes, the pink box—the coveted symbol of Crumbl superiority. Carrying one of these pastel cookie coffins is the social equivalent of wearing a designer handbag. People give you approving nods, silently acknowledging that you have surrendered $4 to the cookie gods.
But it’s not just about eating the cookie. Oh no. It’s about being seen with the cookie. Half the appeal of Crumbl is the image. When you open that pink box, your phone comes out for a photo op because the cookie’s fleeting presence in your life will soon be replaced by guilt, but the Instagram post? That’s forever.
Crumbl has cracked the code on making a food item perfect for the ‘Gram. You’re not just buying a dessert—you’re buying a statement. You’re telling the world, “Look, I can spend $6 on a cookie and not bat an eye.” (Though if you want it delivered, be prepared to sell a kidney for the shipping fees.)
Crumbl Critics: The Unsung Heroes of Realism
Of course, with every food trend comes a wave of critics. These brave individuals have dared to suggest that, perhaps, Crumbl cookies are, dare I say it, overrated. You’ll find their rebellion in sarcastic TikToks, grumpy Twitter threads, and that one friend who takes a bite and says, “It’s okay, but is it worth it?”
These critics might have a point. After all, no one talks about the post-Crumbl experience. You’ve consumed a sugar-loaded behemoth the size of a newborn, and now you’re left with two things: a stomachache and the realization that you just spent $25 on four cookies when you could’ve bought an actual meal.
Cookie Economics: Welcome to Dessert Inflation
Speaking of spending, let’s address the economic absurdity of this fad. In a world where eggs cost as much as your car payment, we’re out here dropping $5 on a single cookie. But it’s not just a cookie—it’s an experience. Never mind that the experience comes with skyrocketing blood sugar and mild regret.
And let’s not forget the rise of Crumbl gift cards. Nothing says “I had no idea what to get you” quite like a $50 card to a cookie store. It’s the new socks-and-underwear gift—except way more expensive and far less practical. No one’s ever regretted owning more socks. Extra cookies? That’s another story.
Crumble-nation: A Fad That Might Stick
Despite the absurdity of it all, I get it. We’re living in weird times, folks. Between pandemics, economic meltdowns, and the general state of the world, sometimes you just need a giant cookie to get through the day.
In that sense, Crumbl Cookies might be the perfect symbol of modern consumerism: big, indulgent, overpriced, and crafted to be shamelessly posted on social media. It’s fun, it’s fleeting, and in a few months, we’ll probably move on to the next food craze. (I’m calling it now: artisanal donuts will make a comeback. You heard it here first.)
So, Has the Cookie Crumbled Too Far?
In the end, has the Crumbl Cookie craze gone too far? Absolutely. But that’s the beauty of it. We love fads because they give us something ridiculous to obsess over, lighthearted to scroll through on TikTok, and, ultimately, something to complain about later.
At least until next week’s cookie drop. Because let’s face it: no matter how full we are, we’re all secretly waiting for the next “limited-edition” flavor, and we’ll be back in line—pink box in hand—ready to share it with the world.